| Field Name | Type (Store) | Description |
|---|---|---|
| Product_title | Text | Title of the product. |
| Offer_id | Text | Unique ID for the product offer. |
| Cost | Decimal | Cost spent on the ad or product. |
| Impressions | Whole Number | Number of times the ad was shown. |
| Clicks | Whole Number | Number of ad clicks. |
| CTR | Decimal | Click-through rate. |
| CPC | Decimal | Cost per click. |
| All_conversions | Decimal | Total conversions (all types). |
| All_conversions_values | Decimal | Value of all conversions. |
| All_conversions_rate | Decimal | Rate of all conversions. |
| Conversions | Decimal | Standard conversions. |
| Total_conversions_value | Decimal | Total value from conversions. |
| value_per_conversion | Decimal | Average value per conversion. |
| Conversion_rate | Decimal | Percentage of users who converted. |
| ROAS | Decimal | Return on Ad Spend. |
| CPM | Decimal | Cost per 1,000 impressions. |
| Product_status | Text | Status of the product (e.g., active, disapproved). |
| Issues | Text | Any product feed or campaign issues. |
| Date | Date | Date of record or performance. |
| Campaign_status | Text | Status of the advertising campaign. |
| Campaign_name | Text | Name of the ad campaign. |
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