Google Ads Field Names

Created by Support Administrator, Modified on Fri, 6 Jun at 5:01 PM by Support Administrator

Field NameType (Store)Description
Product_titleTextTitle of the product.
Offer_idTextUnique ID for the product offer.
CostDecimalCost spent on the ad or product.
ImpressionsWhole NumberNumber of times the ad was shown.
ClicksWhole NumberNumber of ad clicks.
CTRDecimalClick-through rate.
CPCDecimalCost per click.
All_conversionsDecimalTotal conversions (all types).
All_conversions_valuesDecimalValue of all conversions.
All_conversions_rateDecimalRate of all conversions.
ConversionsDecimalStandard conversions.
Total_conversions_valueDecimalTotal value from conversions.
value_per_conversionDecimalAverage value per conversion.
Conversion_rateDecimalPercentage of users who converted.
ROASDecimalReturn on Ad Spend.
CPMDecimalCost per 1,000 impressions.
Product_statusTextStatus of the product (e.g., active, disapproved).
IssuesTextAny product feed or campaign issues.
DateDateDate of record or performance.
Campaign_statusTextStatus of the advertising campaign.
Campaign_nameTextName of the ad campaign.

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