Google Analytics Field Names

Created by Support Administrator, Modified on Fri, 6 Jun at 5:02 PM by Support Administrator

Field NameType (Store)Description
DateDateDate of data record.
Product_skuTextStock Keeping Unit identifier.
Product_nameTextName of the product.
Product_revenueDecimalRevenue generated by the product.
Unique_purchasesWhole NumberNumber of distinct purchase events.
QuantityWhole NumberTotal units sold.
Avg_priceDecimalAverage selling price.
Avg_quantityDecimalAverage quantity per purchase.
Cart_to_detail_rateDecimalCart additions divided by detail views.
Buy_to_detail_rateDecimalPurchases divided by detail views.
Product_detail_viewsWhole NumberNumber of product detail views.
Add_to_cardWhole NumberNumber of times product was added to cart.
Item_viewsWhole NumberNumber of views on the item.
Item_checked_outWhole NumberNumber of checkout events.
source_mediumTextSource and medium for traffic attribution.

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