| Field Name | Type (Store) | Description |
|---|---|---|
| Date | Date | Date of data record. |
| Product_sku | Text | Stock Keeping Unit identifier. |
| Product_name | Text | Name of the product. |
| Product_revenue | Decimal | Revenue generated by the product. |
| Unique_purchases | Whole Number | Number of distinct purchase events. |
| Quantity | Whole Number | Total units sold. |
| Avg_price | Decimal | Average selling price. |
| Avg_quantity | Decimal | Average quantity per purchase. |
| Cart_to_detail_rate | Decimal | Cart additions divided by detail views. |
| Buy_to_detail_rate | Decimal | Purchases divided by detail views. |
| Product_detail_views | Whole Number | Number of product detail views. |
| Add_to_card | Whole Number | Number of times product was added to cart. |
| Item_views | Whole Number | Number of views on the item. |
| Item_checked_out | Whole Number | Number of checkout events. |
| source_medium | Text | Source and medium for traffic attribution. |
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